Based in London, Available globally.
Projects
Senior product designer with extensive experience experience shaping intuitive, scalable digital solutions. Proven track record in B2B & B2C, improving usability, driving adoption and mentoring teams. Working at the intersection of UX, UI, design engineering and systems thinking — I'm motivated by creating impact.
Work experience
Shell
Product Designer
Design Lead for US and Canada Mobility markets for Shell MarketHub 2.0, a £19B B2B platform used by 35,000 customers. Focused on usability, access management, and localisation. Drove a 92% adoption rate in Commercial Fuels.
UIC Digital
Senior Designer
Redesigned Channel 5's My5 apps, growing active user accounts by 300% and doubling watch time. Led UX for BAFTA's voting platform, used by 98% of members at the EE Film Awards.
MyBuilder
Product Designer
Designed quote and invoice workflows, improving marketplace engagement by 15% and cutting task times by 25%. Contributed to the design system and front end development.
Ask Locala
Designer Manager
Shaped digital ad experiences for Disney, TikTok, Samsung, and more. Led creative direction and motion studies to optimise ad performance.
Dynata
Manager, Creative & Content
Owned design and content for 11 consumer panels across 82 websites. Built Amazon Video's internal testing platform, delivering 100+ surveys in 6 months.
