Transforming financial growth through accessible design

Strowz, formerly known as MarketsFlow, is an innovative investment management platform providing users with tailored financial solutions. As part of the rebrand, I collaborated with the team to enhance the platform's usability and visual identity, aligning it with the company's mission to simplify investment management for a diverse audience. My contributions included refining investment dashboards, designing portfolio management tools, and crafting a cohesive brand identity to reflect the platform's vision of merging immersive creativity with cutting-edge financial technology.

Additionally, I worked on marketing assets to support the rebrand, including landing pages, social media visuals, and promotional materials that communicated the platform's unique value proposition to users. These efforts supported product launches and helped establish Strowz as an innovative player in the FinTech space.

Problem

The platform needed a unified brand identity, a modernised interface, and impactful marketing to attract users and compete in the crowded FinTech space.

Accessibility: Catering to both novice and experienced investors with varying levels of financial knowledge.
Complexity: Simplifying intricate workflows like portfolio management and fund tracking.
Branding: Establishing a cohesive visual identity for both MarketsFlow and its rebrand to Strowz.

Approach

Discovery

Conducted user research to understand the needs of diverse investor personas.
Facilitated workshops with stakeholders to align on functionality and brand vision.

Design & Development

Designed and prototyped responsive, mobile-first interfaces tailored for iOS, Android, and web.
Integrated seamless portfolio navigation, fund tracking, and investment advisory features.
Applied a consistent branding system to unify the platform across all touchpoints.

Collaboration

Worked closely with developers to ensure design fidelity during implementation.
Established a reusable UI kit to streamline development and ensure consistency.

Marketing

Delivered promotional assets and motion graphics to support the rebrand and product launch.

Outcome

Increased user retention and engagement by simplifying workflows and reducing onboarding friction.
Enhanced brand recognition with a cohesive identity carried across digital assets.
Positioned Strowz as a standout FinTech product, winning awards and securing customer trust.

Laszlo Ambrus Résumé

Senior product designer with extensive experience experience shaping intuitive, scalable digital solutions. Proven track record in B2B & B2C, improving usability, driving adoption and mentoring teams. Working at the intersection of UX, UI, design engineering and systems thinking — I'm motivated by creating impact.

Work experience

Shell

Product Designer

Led UX for Shell MarketHub 2.0, a £19B B2B platform used by 35,000 customers. Focused on usability, access management, and localisation for the US and Canada. Drove a 92% adoption rate in Commercial Fuels.

UIC Digital

Senior Designer

Redesigned Channel 5's My5 apps, growing active users by 300% and doubling watch time. Led UX for BAFTA's voting platform, used by 98% of members at the EE Film Awards.

MyBuilder

Product Designer

Designed quoting and invoicing workflows, improving marketplace engagement by 15% and cutting task times by 25%. Contributed to the design system and front end.

Ask Locala

Designer Manager

Shaped programmatic ad experiences for Disney, TikTok, Samsung, and more. Led creative direction and motion studies, optimising ad performance.

Dynata

Manager, Creative & Content

Owned design and content for 11 consumer panels across 82 websites. Built Amazon Video's internal testing platform, delivering 100+ surveys in 6 months.