Role

Art Director, Designer, Motion Designer, Font-end Developer

Location & year

London, 2018-2020

Agency

Ask Locala (S4M)

Industry

Advertising & Creative Campaigns

Engaging campaigns for global brands


Created digital ad campaigns in collaboration with leading creative agencies and brands. My work spanned art direction, design, and motion graphics to produce engaging advertisements that resonated with diverse audiences.


The campaigns were developed for esteemed clients, which include Mediacom, Total Media, PHD, Ogilvy, M&C Saatchi, Xaxis, Disney, Dell, Tiffany & Co., TikTok, Unilever, Selfridges, Samsung, and the English National Opera.

Mobile version of the image

Senior product designer with extensive experience experience shaping intuitive, scalable digital solutions. Proven track record in B2B & B2C, improving usability, driving adoption and mentoring teams. Working at the intersection of UX, UI, design engineering and systems thinking — I'm motivated by creating impact.

Work experience

Profile Shell

Product Designer

Led UX for Shell MarketHub 2.0, a £19B B2B platform used by 35,000 customers. Focused on usability, access management, and localisation for the US and Canada. Drove a 92% adoption rate in Commercial Fuels.

Profile UIC Digital

Senior Designer

Redesigned Channel 5's My5 apps, growing active users by 300% and doubling watch time. Led UX for BAFTA's voting platform, used by 98% of members at the EE Film Awards.

Profile MyBuilder

Product Designer

Designed quoting and invoicing workflows, improving marketplace engagement by 15% and cutting task times by 25%. Contributed to the design system and front end.

Profile Ask Locala

Designer Manager

Shaped programmatic ad experiences for Disney, TikTok, Samsung, and more. Led creative direction and motion studies, optimising ad performance.

Profile Dynata

Manager, Creative & Content

Owned design and content for 11 consumer panels across 82 websites. Built Amazon Video's internal testing platform, delivering 100+ surveys in 6 months.