Role
Product Designer
Location & year
London, 2022
Client
Iron Mountain
Agency
UIC Digital
Industry
Media Asset Management, SaaS
Platform
Web app
Iron Mountain is a global leader in storage and information management services. Their Smart Vault is a secure digital repository designed to manage media assets across their lifecycle, from digitisation to preservation and distribution.
As part of a collaborative team, I worked with the Head of UX and a UX Designer to overhaul Smart Vault's outdated user experience and visual design. Together, we conducted a UX audit, engaged with users through interviews, and developed wireframes and prototypes. My focus extended to high-fidelity UI design and delivering a tailored design framework to support enterprise-level customisation.
The results were transformative: Smart Vault evolved into a streamlined, user-friendly platform, offering improved workflows and a scalable, customisable interface. Delivered on time and on budget, the project laid the groundwork for future enhancements.
Smart Vault's user experience was outdated, with unintuitive workflows and overly complex interfaces that hindered user efficiency. The platform required a complete overhaul to improve usability, modernise its design, and support enterprise-scale security and customisation needs.
Senior product designer with extensive experience experience shaping intuitive, scalable digital solutions. Proven track record in B2B & B2C, improving usability, driving adoption and mentoring teams. Working at the intersection of UX, UI, design engineering and systems thinking — I'm motivated by creating impact.
Work experience
Shell
Product Designer
Led UX for Shell MarketHub 2.0, a £19B B2B platform used by 35,000 customers. Focused on usability, access management, and localisation for the US and Canada. Drove a 92% adoption rate in Commercial Fuels.
UIC Digital
Senior Designer
Redesigned Channel 5's My5 apps, growing active users by 300% and doubling watch time. Led UX for BAFTA's voting platform, used by 98% of members at the EE Film Awards.
MyBuilder
Product Designer
Designed quoting and invoicing workflows, improving marketplace engagement by 15% and cutting task times by 25%. Contributed to the design system and front end.
Ask Locala
Designer Manager
Shaped programmatic ad experiences for Disney, TikTok, Samsung, and more. Led creative direction and motion studies, optimising ad performance.
Dynata
Manager, Creative & Content
Owned design and content for 11 consumer panels across 82 websites. Built Amazon Video's internal testing platform, delivering 100+ surveys in 6 months.