Role

Product Designer

Location & year

London, 2022

Client

Iron Mountain

Agency

UIC Digital

Industry

Media Asset Management, SaaS

Platform

Web app

Simplifying media management with Smart Vault


Iron Mountain is a global leader in storage and information management services. Their Smart Vault is a secure digital repository designed to manage media assets across their lifecycle, from digitisation to preservation and distribution.


As part of a collaborative team, I worked with the Head of UX and a UX Designer to overhaul Smart Vault's outdated user experience and visual design. Together, we conducted a UX audit, engaged with users through interviews, and developed wireframes and prototypes. My focus extended to high-fidelity UI design and delivering a tailored design framework to support enterprise-level customisation.


The results were transformative: Smart Vault evolved into a streamlined, user-friendly platform, offering improved workflows and a scalable, customisable interface. Delivered on time and on budget, the project laid the groundwork for future enhancements.

Problem

Smart Vault's user experience was outdated, with unintuitive workflows and overly complex interfaces that hindered user efficiency. The platform required a complete overhaul to improve usability, modernise its design, and support enterprise-scale security and customisation needs.

Approach

  • Collaborated with the Head of UX and a UX Designer to conduct a comprehensive UX audit, identifying usability pain points across workflows, content layout, and data presentation.
  • Engaged users through interviews and feedback sessions to understand their needs and pain points.
  • Worked closely with the team to synthesise findings and create wireframes and interactive prototypes in Axure to test new concepts and workflows.
  • Designed high-fidelity UI in Figma, leveraging the PrimeFaces framework chosen by the client.
  • Delivered a tailored design framework and reusable UI kit to enable custom branding for enterprise clients.
  • Partnered with developers to align on technical implementation, ensuring seamless handoff and collaboration.

Outcome

  • Delivered a streamlined, user-friendly platform with intuitive workflows and a modern interface.
  • Enabled enterprise clients to personalise the user interface through custom branding and colour schemes.
  • Simplified content ingestion, metadata tagging, and asset retrieval, significantly improving user efficiency and satisfaction.
  • Established a scalable design framework based on PrimeFaces to support ongoing platform enhancements.
  • Delivered on time and within budget, ensuring client satisfaction and setting a strong foundation for future improvements.

Senior product designer with extensive experience experience shaping intuitive, scalable digital solutions. Proven track record in B2B & B2C, improving usability, driving adoption and mentoring teams. Working at the intersection of UX, UI, design engineering and systems thinking — I'm motivated by creating impact.

Work experience

Profile Shell

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Led UX for Shell MarketHub 2.0, a £19B B2B platform used by 35,000 customers. Focused on usability, access management, and localisation for the US and Canada. Drove a 92% adoption rate in Commercial Fuels.

Profile UIC Digital

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Redesigned Channel 5's My5 apps, growing active users by 300% and doubling watch time. Led UX for BAFTA's voting platform, used by 98% of members at the EE Film Awards.

Profile MyBuilder

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Designed quoting and invoicing workflows, improving marketplace engagement by 15% and cutting task times by 25%. Contributed to the design system and front end.

Profile Ask Locala

Designer Manager

Shaped programmatic ad experiences for Disney, TikTok, Samsung, and more. Led creative direction and motion studies, optimising ad performance.

Profile Dynata

Manager, Creative & Content

Owned design and content for 11 consumer panels across 82 websites. Built Amazon Video's internal testing platform, delivering 100+ surveys in 6 months.