Role

Art Direction, Digital Design, Motion Design, Front-End Development, Creative & Content Management

Location & year

London, 2014-2018

Client

Dynata (formerly Research Now)

Industry

Market Research & Insights, SaaS

Platform

Web app, iOS, Android, B2B & B2C portals

Empowering data-driven decisions through user-centric design


As part of the Panels team at Research Now, we managed 11 consumer panel brands, serving over 5 million active users across more than 50 markets. My work focused on three main areas: internal panel brands, external partnerships, and B2B marketing initiatives.


A key component of our efforts was developing a white-label panel solution designed with a mobile-first approach. This solution integrated seamlessly with a content management system (CMS) and Adobe Campaign, allowing for quick deployment in localising content or launching entirely new brands. Our emphasis on scalability and reusability also extended to customer relationship management (CRM) campaigns, where we built retention and engagement strategies using templated solutions for greater efficiency and impact.


Additionally, we collaborated closely with the survey programming and rewards teams to ensure an ideal user experience. Together, we introduced gamification elements into the user experience, improving engagement and survey completion rates. These enhancements were well-received across teams and reinforced the platform's ability to deliver actionable insights while maintaining high user satisfaction.


These initiatives seamlessly combined branding, design, CRM, and marketing to drive user engagement, foster customer acquisition, and support sustainable business growth. This included managing the delivery of localised visual assets and copy through close collaboration with external vendors, internal teams, and various stakeholders.

205,000

sign-ups in one day for a Southwest Airlines campaign

$3M

project for Amazon Video, designing a booking form that tested 100+ episodes in

Global Consumer Panels
Partnerships
B2B Marketing

Global Consumer Panels

Problem

The challenge was to increase member engagement, retention, and acquisition across diverse panel brands. Each panel had unique branding and offerings, requiring a scalable design approach.

Approach

  • Led a complete UX audit to streamline panel onboarding, dashboard usability, and survey engagement.
  • Designed a mobile-first white-label panel platform, allowing for rapid localisation and customisation.
  • Introduced gamification elements to improve survey completion rates and long-term retention.
  • Collaborated with survey programming teams to optimise survey UX, reducing drop-off rates.
  • Managed localisation of visual assets and content through external vendors and internal teams.

Outcome

  • Delivered a scalable, mobile-first panel solution, improving user engagement across global markets.
  • Gamification efforts led to a notable increase in survey participation and completion rates.
  • Established a seamless experience between CRM, user dashboards, and survey flows, enhancing retention.

Partnerships

Problem

External partnerships relied on white-label panel solutions, requiring custom branding, seamless integrations, and scalable UX/UI. The challenge was to ensure a smooth user experience while maintaining partner-specific brand identities.

Approach

  • Designed and launched private-label consumer panels for Hilton Hotels, American Airlines, and Norwegian Airlines, ensuring brand consistency.
  • Created marketing and sales assets to help the partnership team secure deals.
  • Developed a modular CMS-driven design approach to deploy custom-branded panel websites rapidly.
  • Streamlined onboarding flows to reduce friction and improve participation rates.

Outcome

  • Delivered white-label panel solutions, driving user acquisition and strengthening brand partnerships.
  • Southwest Airlines panel launch broke records with 205,000 sign-ups in a single day.
  • Supported B2B sales through pitch materials and UI prototypes that helped close key deals.

B2B Marketing

Problem

The company needed a strong brand presence and sales support materials to drive business growth and attract corporate clients. The B2B marketing team promoted Research Now's services to businesses, including market research solutions and consumer panel offerings. The challenge was communicating the value of Research Now's data-driven insights effectively and providing sales teams with the tools to close deals.

Approach

  • Developed marketing materials, pitch decks, and case studies to support sales teams in securing new clients.
  • Created event branding, stand designs, and microsites for industry conferences and trade shows.
  • Designed corporate marketing campaigns to enhance Research Now's position as a leader in market research.
  • Ensured brand consistency across B2B digital assets, white papers, and promotional materials.

Outcome

  • Strengthened sales enablement efforts, leading to increased engagement with potential clients.
  • Developed scalable marketing assets that streamlined content creation for global teams.
  • Enhanced Research Now's corporate identity, improving brand visibility and client acquisition.

Senior product designer with extensive experience experience shaping intuitive, scalable digital solutions. Proven track record in B2B & B2C, improving usability, driving adoption and mentoring teams. Working at the intersection of UX, UI, design engineering and systems thinking — I'm motivated by creating impact.

Work experience

Profile Shell

Product Designer

Led UX for Shell MarketHub 2.0, a £19B B2B platform used by 35,000 customers. Focused on usability, access management, and localisation for the US and Canada. Drove a 92% adoption rate in Commercial Fuels.

Profile UIC Digital

Senior Designer

Redesigned Channel 5's My5 apps, growing active users by 300% and doubling watch time. Led UX for BAFTA's voting platform, used by 98% of members at the EE Film Awards.

Profile MyBuilder

Product Designer

Designed quoting and invoicing workflows, improving marketplace engagement by 15% and cutting task times by 25%. Contributed to the design system and front end.

Profile Ask Locala

Designer Manager

Shaped programmatic ad experiences for Disney, TikTok, Samsung, and more. Led creative direction and motion studies, optimising ad performance.

Profile Dynata

Manager, Creative & Content

Owned design and content for 11 consumer panels across 82 websites. Built Amazon Video's internal testing platform, delivering 100+ surveys in 6 months.