Role
Product Designer, Motion Designer, Front-End Developer
Location & year
London, 2020
Client
MyBuilder
Industry
Home Services & Trades, SaaS
Platform
Web app, iOS, Android
Enhancing user experiences across a SaaS marketplace
MyBuilder connects homeowners with trusted tradespeople, offering a platform that facilitates job opportunities for tradespeople and reliable hiring for homeowners.
During my time at MyBuilder, I contributed to multiple initiatives, including feature development, user interface improvements, marketing assets, and the evolution of the design system. Collaborating closely with stakeholders, developers, and UX researchers, I worked to refine user experiences and deliver impactful solutions across the platform.
20%
increase in user engagement after redesigning outdated pages
15%
increase in marketplace usage after launching the Quote Tool
25%
faster task completion times after introducing invoicing features
Mobile Apps
Problem
The existing MyBuilder app lacked intuitive navigation and essential tools for tradespeople, while homeowners found it difficult to manage projects and engage with professionals. Additionally, tradespeople needed a simple and efficient way to create professional quotes directly within the platform.
Approach
- Redesigned App Navigation: Introduced a floating action button and status-based colour coding for clarity.
- Quote Tool Design: Worked with the team to develop an intuitive, guided experience allowing tradespeople to create and send quotes effortlessly.
- Enhanced Job Management: Simplified project tracking and communication between tradespeople and homeowners.
- User Testing & Feedback Loops: Conducted usability tests with both tradespeople and homeowners to refine interactions.
Outcome
- 15% increase in marketplace engagement from the Quote Tool.
- 25% reduction in task completion times, improving efficiency for tradespeople.
MyBuilder Plus Insurance
Problem
Tradespeople and homeowners lacked an easy way to secure job protection, leading to uncertainty in project agreements. The challenge was integrating insurance seamlessly within the platform while providing a standalone hub for information.
Process
- Embedded Insurance Flow: Integrated job protection options directly into the Quote Tool, enabling tradespeople to offer insured quotes.
- Standalone Insurance Website: Designed a dedicated landing page to educate users and drive policy sign-ups.
- UX Research & Optimisation: Iterated on the experience based on feedback from tradespeople and customers.
Outcome
- 12% increase in policy sign-ups.
- Frictionless experience, reducing drop-off rates in the sign-up process.
Marketplace Enhancements
Problem
Inconsistent UI elements, accessibility issues, and a lack of structured design guidelines led to usability challenges across the MyBuilder website.
Process
- UI Modernisation: Refreshed outdated layouts, ensuring accessibility and brand consistency.
- Scalable Design System: Contributed to MyBuilder's design system, standardising components for future growth.
- Marketing & Product Support: Created landing pages, promotional assets, and motion graphics to support feature adoption.
Outcome
- Improved consistency across the platform.
- Faster iteration cycles through reusable design components.
Shell
UIC Digital
MyBuilder
Ask Locala
Dynata